The Bridging Back Business initiative was launched by several Northern Kentucky cities and organizations as a way to help local shops, restaurants and bars recover after the Big Mac Bridge fire and closure impacted business. Bellevue Mayor Charlie Cleves says he and his team heard from businesses in the community that they experienced as much as a 30% decline in sales from 2023, which they attributed to the unexpected bridge closure. In an effort to bring customers and patrons back to Kentucky, several small local businesses offered discounts, specials and events, including lunch specials, extended happy hours and complimentary appetizers, promotions from retailers and specialty cocktails and mocktails with Molly Wellmann. New Riff also hosted a cocktail-making competition between local bars and restaurants, where they created a signature New Riff-based cocktail to help drive foot traffic.