Repeat after me: There’s no reason to shop at a major retailer when a cute local boutique has exactly what you need. Launch Party in Over-the-Rhine totally eclipses the experience of trudging through a strip mall Ulta or braving the Kenwood crowds just to swatch concealers. The charming boutique — right across the street from Longfellow — is brimming with personality and personal touch. Owner Brit Cochran hand-selects indie brands from near and far to fill every spot on your self-care shelf: fragrance, makeup, hair care, even shower heads. Everything is luxurious and labeled for its social impact. Cochran spent years in New York City as a big-deal makeup artist, and now she’s offering that expertise to Launch Party customers. You can book a group or one-on-one makeup consultation with Cochran, who will create a custom look — glowy, glam or dramatic — and teach you how to recreate it at home. Plus, unlike Sephora, Launch Party offers a 15% discount on products purchased after your makeover. shoplaunchparty.com.