This could cause some fierce debate, but the debut of
Xavier University’s early 2000s white retro uniforms was one of the most well-executed campaigns we have seen in this city for some time. Beginning early in the week, the athletic department at Xavier began planting mysterious QR codes around the campus and surrounding areas, including a link to a YouTube video that mysteriously teased the return of these classic jerseys. Calling back to the David West era of Xavier men’s hoops in the early aughts, it provided the team with the necessary push to get a key win over the Creighton Bluejays, looking crisp as ever while doing it.
goxavier.com.